SEO Required for the Coming Era
In 2024, new models of smartphones and tablets were equipped with native AI applications.
As a result, the use of AI in everyday life and work by the general public will expand.
In the past, SEO was based on the idea that “being at the top of search results is absolute,” but this is now an outdated concept.
In the coming era, it will be about “how frequently can AI reference your content?”
To achieve this, what’s necessary is “content quality.”
Content Your Company Must Create
“Create and continuously provide content that benefits your target customers and audience.”
This is the content and SEO required for your company.
It’s easy to post specifications and features of your products, digital products, or web services on your website.
You need to carefully consider what your target customers and audience are looking for, plan it as content, and have the persistence and action to keep producing it.
Daily occurrences or diary-like content from your company won’t resonate with customers unless it’s exceptionally creative.
However, behind-the-scenes stories about your company’s planning, design, development, and operations should interest your target audience and receive good responses.
Conditions for Making SEO a Requirement
If your company wants to make SEO a requirement for website construction, the following actions are prerequisites:
- Your company must define the requirements
- Your company must communicate its understanding of SEO to me
- Your company must clearly define its strategy, tactics, content creation system, purpose, and goals
I have seen multiple projects where SEO was made a requirement.
In most cases, clients vaguely made SEO a requirement without really understanding it.
Every time I asked clients for the above three conditions, they were unresponsive.
This means that these clients were simply demanding SEO out of ignorance and pretense.
To be frank, such clients will not succeed with SEO.
If your company wants to achieve results with SEO, you must clearly define your own strategy, tactics, purpose, and goals, and create your own content.